About

Karlo Reyes

I'm Karlo, a creative director and product designer based in Washington.

I'm a Product Design Lead and Creative Director at Xbox/Microsoft, currently leading AI experiences across Xbox, including chat, voice, multimodal interfaces, and 0→1 product design.

My work sits at the intersection of AI product design, gaming, conversational UX, human-AI interaction, and design systems. I partner across product, engineering, research, and leadership to turn emerging AI capabilities into useful, trustworthy, player-centered experiences.

Before Microsoft, I built a multidisciplinary foundation across UX, visual design, brand, apparel, and entrepreneurship, founding Kalacreative and co-founding Jeepney, a clothing brand that achieved international distribution and was later acquired.

When I'm not designing or obsessing over something creative, I'm usually spending time with my wife, Kelly, our twin daughters, Kaia and Kolbi, yes, we're all K's, our French bulldogs, binge-watching Netflix, or training in Brazilian Jiu Jitsu.

Resume

Experience

2025 — Present

Creative Director for AI, Family & Support Experiences

Xbox | Microsoft

2020 — 2025

Senior Design Lead for Safety & Trust

Xbox | Microsoft

2017 — 2020

Senior Designer for Customer Experiences

Xbox | Microsoft

2013 — 2017

Interaction Designer 2

Xbox | Microsoft

2011 — 2013

Interaction Designer

Xbox | Microsoft

2004 — 2011

Co-Founder | Creative Director

Jeepney

2003 — 2006

Principal | Creative Director

Kalacreative

Education

University of Washington

BFA - Visual Communication

Patents

Systems and methods for presenting visual content

12427412 · Issued Mar 28, 2024

Two-way interactive streaming media

358703.02 · Filed Feb 29, 2016

Press & Featured In

1000 Bags, Tags & Labels Book

106 & Park Show

America's Best Dance Crew Show

Antenna Magazine

Beautiful/Decay

BPM Magazine

Cargo Magazine

CNBC

Colors

D-List Magazine

Dub Magazine

Engadget

Entertainment Weekly

Filipinas Magazine

Fuse TV

Futurish

Highsnobiety Blog

IGN

Inked Magazine

Kotaku

Launch a Kick-Ass T-shirt Brand Book

Missbehave Magazine

MR Magazine

MTV's Road Rules vs The Real World: The Gauntlet

MTV's TRL

Polygon

Seattle Magazine

Seattle Times

Seattle Weekly

Slam X Hype Blog

Street Jack Japan

Streetwear Today

The Hundreds / The Feed Blog

The Verge

Tom's Guide

Touch Magazine — Japan

T-shirt Mag

URB Magazine

Vapors Magazine

Variety

Vibe Magazine

Windows Central

Xbox Wire

XPOZ Magazine

Yahoo Tech

ZOO Magazine — Europe