Xbox Creative
A range of creative work across Xbox over the years, from photoshoots and product moments to editorial, marketing, and end-to-end product experiences.
Art director for photoshoots throughout the years
A selection of photography from Xbox creative shoots.
Photoshoot for XBOX Live GOLD and Subscriptions
Xbox Ambassador photoshoot (drag images to view more)
Xbox Assist photoshoot
Photoshoot for support.xbox.com (drag images to view more)
Expanding Xbox beyond gaming
Xbox Mastercard brought the Xbox ecosystem into an entirely new category, a rewards program that connects everyday spending to gaming, entertainment, and player benefits.
As Creative Director for the sign-up and application flows from Xbox platform experiences to Barclays Mastercard, I shaped the vision, customer experience, and design direction, making sure it still felt like Xbox while meeting the real demands of financial services.
Role
Creative Director, Sign-Up Journey
Team
Daye Hong • Kara Philipovich • Ben Perry
Surfaces
Console • Web • Xbox Store
The Xbox Marketing team designed the PC application flow on Xbox.com (shown here). We partnered closely to keep the brand and experience consistent end to end.
Connected purchases, rewards, and gameplay
through a unified Xbox Mastercard experience.
Console application process
Rebranding the Xbox Ambassadors program
Led a complete rebrand of the Xbox Ambassadors program, including a new logo, a redesigned website, and a refreshed identity across all Xbox Ambassadors materials.
Role
Creative Director • Designer
Team
Efus Richman • Raymond Dean
Surfaces
Web • Socials
Creative direction for Ambassador swag, in partnership with many designers across the program.
Designed for Sustainability at Scale
Redesigned Xbox console setup and power management experiences to encourage adoption of energy-saving settings and more sustainable gaming habits.
Role
Creative Director
Team
Efus Richman • Makenna Morton • Kara Philipovich
Surfaces
Console
Contributed to Xbox
sustainability initiatives
projected to reduce over
1M metric tons of CO₂e
through FY30.
Xbox Console Support
Led the transformation of Xbox's on-console support experience, bringing self-service troubleshooting and help directly into the player journey, with the goals of increasing customer satisfaction while lowering support costs.
Role
Creative Director • Lead Designer
Team
Efus Richman • Raymond Dean • Ryan Medlin • Makenna Morton • James Aparis • Annie Marten
Surfaces
Console
XBOX Live status updates
Real-time service health on the console, so players can see whether Xbox Live is up, know when an outage is affecting them, and report problems without leaving the dashboard.
In-depth help articles
Long-form troubleshooting delivered directly on-console, using an integrated focus-jump and scroll pattern so players can move fluidly between on-screen controls and article content with a gamepad.
My team and I were awarded a patent for this focus-jump-and-scroll interaction pattern for game consoles.
Next Project